Vol. 41, No. 212 Northern & Central California Edition
North Valley Solar Power

THE NORTH VALLEY DISPATCH

Energy & Homeowner Affairs Desk
Program Update — Ownership Path Still Open For PG&E Households
NORTHERN CALIFORNIA — Homeowner Affairs Desk

Homeowners Assume Solar Is Dead. It Isn't. They're Just Asking the Wrong Question.

Since the federal tax credit expired, thousands of PG&E customers quietly stopped looking — assuming the math no longer works. A quieter, eligibility-based path to owning a system by year six says otherwise.

Reporting: NVSP Homeowner Affairs Updated Today
Solar panel installation on a Northern California rooftop
A residential rooftop system in a Northern California PG&E service area. Design and program management by North Valley Solar Power; installation performed by a licensed installation partner.

When the federal 30% tax credit for residential solar quietly expired at the end of 2025, the phones at solar offices across the state went silent. Homeowners assumed the door had closed. For most of them, no one ever told them otherwise.

What didn't expire is the more basic problem the tax credit was always a workaround for: PG&E rates continue to climb, and Northern California homeowners are still paying for power they never get to own. That has not changed. What has changed is how homeowners are being asked to get there.

"People hear the credit is gone and think solar itself went with it. That's the assumption we're trying to correct — not with a pitch, with a program."— North Valley Solar Power, Homeowner Affairs

The program in question is not a lease and not a PPA — the two structures that dominated the last decade of residential solar, where a homeowner pays monthly for power indefinitely and never holds title to the equipment on their own roof. It is a prepaid ownership path: pay once upfront, or finance that single payment through Travis Credit Union, and the system itself becomes the homeowner's asset — not a subscription that continues after the panels are paid off.

What Qualifying Homeowners Are Told

North Valley Solar Power, which designs and manages residential solar programs across 15 Northern and Central California service areas, says the confusion is understandable — and correctable. The company does not perform installation work itself; physical installation on every project is carried out by a licensed installation partner, while NVSP manages design, program eligibility, and homeowner coordination from first call to activation.

Completed rooftop solar array on a PG&E area home
A completed rooftop array. Ownership transfers to the homeowner at the end of the program term.
Why Eligibility, Not a Sales Pitch

The company is explicit that not every PG&E household will qualify, and that eligibility depends on details specific to each home — roof condition, current utility usage, and account standing among them. Rather than quoting a blanket price, NVSP is directing homeowners toward a short, no-obligation eligibility check before any conversation about numbers happens.

"We'd rather tell someone honestly whether they qualify in two minutes than have them sit through a sales call for something that was never right for their home," the company said.

Home battery backup unit installed alongside solar system
Battery backup options are evaluated case by case during the eligibility review.
What Comes Next

For homeowners who assumed the moment for solar had passed with the tax credit, North Valley Solar Power's message is narrower and more specific than a typical ad: check eligibility first, hear real numbers second, decide third. The eligibility check below takes about two minutes and asks only what's needed to determine whether a given home qualifies for the program.

See If Your Home QualifiesFree 2-minute eligibility check · no obligation
North Valley Solar Power designs and manages this program. Installation is performed by a licensed installation partner.
North Valley Solar Power office
North Valley Solar Power's program management office, serving 15 California communities.
Eligibility Check

See If Your Home Qualifies For The Ownership Program

4 quick questions · takes about 2 minutes · no obligation
Do you own the home where the system would go?
I own this home
I rent / do not own
Is PG&E your electric utility?
Yes, PG&E
No, different utility
Not sure
What's your average monthly PG&E bill?
Under $150
$150 – $300
$300 – $450
$450 or more
Which matters more to you long-term?
Owning the system, eventually
The lowest possible monthly payment
Not sure yet — want to see options
Almost done — where should we send your eligibility results?
Submitted

Thanks — your eligibility check is in review.

A member of the North Valley Solar Power team will follow up shortly with your results. In the meantime, you can reach us directly at the number below.

Call {{CALLRAIL_NUMBER}}
Call Now: {{CALLRAIL_NUMBER}} Or scroll up to check eligibility